I am the only enjoyer and master of all sacrifices. Therefore, those who do not recognize My true transcendental nature fall down.

All sacrifice, from the smallest prayer to the grandest Vedic ritual, has only one ultimate recipient: the Supreme. Not knowing this, worshippers of limited deities fall short — not condemned, but simply unable to reach what they haven't aimed at. True knowledge of the nature of the Supreme is what aligns the direction of worship with its highest destination.